Résumé
Communications director and consultant (communication strategy, creative services, creative and content lead). Particular expertise in the beauty/luxury goods sectors.
I am currently a consultant for advertising and communication.
I was before at Publicis WW (where I had been in charge of developing campaigns for some L'Oreal selective brands, then in charge of managing Publicis network for L'Oreal). Before joining Publicis, I had done most of my career at Omnicom.
Over the years I have developed a specific expertise in Beauty & Luxury at large :
- Managing international brands (mostly retail & beauty) and providing not only advertising campaigns but truly integrated communication
- Ensuring brand consistency across categories and regions
- Leading a team working on Advertising, Digital Content, Corporate Image and Communication Strategy
- Developing & producing Advertising Campaigns
Specialties:
Brand building
Brand positioning
Advertising
Digital content
Creativity Management
Media on & offline
Corporate identity
Management of Staff & budget monitoring
Scouting & sourcing of talents
Expérience professionnelle
Directeur international - network & hubs
PUBLICIS CONSEIL
De Janvier 2013 à Janvier 2018